Margaret Ranken

Writing marketing material that will engage your customers and communicate the unique selling points of your business in a compelling way.

I have 25 years experience as a technical writer and my engineering background means that I grasp technical subjects quickly and am able to extract the key points and present them at the right level for either a technical or a non-technical audience. I can present numerical information clearly and accurately with appropriate graphics.

My technical background and direct writing style is ideally suited to technical marketing white papers. Too often these string together high-flown phrases and marketing buzz-words without saying very much at all. Over a decade of reading marketing material as an analyst, struggling to extract some information, means that I know exactly how to put your selling points over to potential customers without insulting their intelligence or wasting their time. I can be relied on to write text that is clear, readable, and to-the-point, and create marketing material that will be of benefit to your target audience. You can see an example here.